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Setting kids up for a lifetime of good money management

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With 67% of UK adults classified as financially illiterate, it has never been more important to help the next generation to get to grips with money. The Lloyds Smart Start account helps children build financial confidence and independence and we needed to create a series of films to educate 11 – 15 year olds and their parents on how to get the most out of their account.

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We made a series of relatable, down to earth short films starring real Lloyds Bank staff, teaching good financial lessons to set them up for life.

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