Dole Add Some Wow | global-c-d

All hail the disruptive client!

Every now and again, you're lucky enough to work for a client who doesn't say they want bold work, they know what it looks like. Dole are one of those clients.

To support their Tropical Gold Tinned Pineapple range, they agreed not to go out to win friends, but deliberately create enemies. Cue our 'Add Some Wow' campaign where we suggested adding pineapple to a Full English. Our original social post, was viewed 3.5 million times, shared 500,000 times and made on the ITV news. We followed it up with an online poll, partnerships with influencers and restaurants,

Case Study film

Cafe Wow

Following the success of the first post, we created Cafe Wow, a fake cafe where customers were served pineapple, whether they liked it or not. A series of teasers ran on social asking viewers how they'd react if they were served pineapple before the hero film revealed the surprise, horror, enjoyment and anger we'd captured on hidden cameras.

15 Second Teasers

Hero Film